Squeeze Page's are a huge part of list building. They are the visual space on your website promoting your list that you are building, and they are the first contact that people will have with the list. While you need to ensure people are informed, you need to keep the page short and to the point. Over saturating a squeeze page can be a death wish for the list.
Do not try and over complicate the process in which you sign up for the list. Request a Name and an Email address, and nothing more. People are not applying for anything that requires more than that, and if they sign up for your list you already know they are interested in your products or services, do not make them fill out some 13 page legal form that becomes a task. Too much information is required these days when it is not necessary.
Do not attempt to make the squeeze page too flashy.
While included some video and audio may be appropriate, it is not required to be successful. What works for one niche, may harm another. You need to ensure that the purpose does not become hidden behind flash and sound, and that your message and purpose remains crystal clear.Promotion these days seems to be all glitz and glamour. People are underestimated and thought to only go for the loudest and shiniest thing put before them. You will find that if you put the facts out there and explain your product or service, you will get a more positive response then if you try to lie your way into snagging just a few people.
Word of mouth these days is one of the most under targeted and untapped resources out there. Businesses sometimes forget that people talk, and not just locally. A good or a bad experience can be transmitted faster than ever via instant message or email and can cause a chain reaction that can cause irreparable harm to a business. Not only do you need to focus on drawing new customers constantly but you NEED to keep the current ones happy!
How Do I Keep Customers Happy?
Well these days, there are few ways that work for multiple groups of people. Every person responds differently to different methods but everyone responds to the truth the same. Use your list and get your message out there, keep everyone up to date on your business and you will keep people happy. Neglecting your list, can cause a negative effect that will make it look like you do not care, and that will be the downfall of your business!
Squeezing a "Squeeze Page" Into Your List Building Strategy!