Facebook Fan Pages For Restaurants

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Today I'm going to give you some pointers on what to say (and how often to say it) to get the best results with your Facebook Marketing presence.

The first thing to keep in mind is who your ideal customer is and what you offer that gets them excited.

For example, if your restaurant is upscale and and has an extensive wine list, you might want to talk about...

* the different wines you have to offer
* insights on wine tasting and what to look for
* what wine pairs well with what foods, etc...

because you'll probably be catering to foodies and they'll eat this stuff up (trust me, I should know).

Now if you own an Irish Pub, your target market might be college frat boys...

What would get them to identify with your page, interact, recommend their friends, and come in your pub?

Well, you'd probably want to promote your beer specials, game nights, your fun atmosphere, how only the "cool people" patronize your place, etc.

You could probably get away with having a sense of humor on your Facebook Page, as well... look at all the dumb beer commercials! Pretty similar demographic you'd be targeting.

Hopefully you can see where I'm going with this...

Basically, your Facebook Fan Page should be a reflection of your restaurant and what people can expect when they come in.

Show your personality, build your brand, and talk about what your target market cares about... and you'll be successful with your Facebook Page.

Lastly, I'd like to talk about the frequency of posts...

You should update your Facebook Page at least once a week...

Heck, we update our clients' Fan Pages at least once a day!

Give people a reason to keep coming back... Post unexpected and delightful surprises... Encourage people to interact!

These are things you need to do to get more restaurant patrons in your business through your Facebook Fan Page.

For more great info like this and our 7 Restaurant Marketing Secrets, go to...
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Derek Alvarez has 19324 articles online and 24 fans

"I have been using the Internet to market various businesses for the last couple years now. I primarily use Social Media platforms, such as... blogs, Facebook Pages, Facebook Ads, and Social Bookmarks to both raise awareness through those mediums themselves... and to also boost a website's SEO "link juice." I am also a student of direct marketing and copywriting, using these tools to increase conversions as well as follow up with customers and prospects."

For 7 Restaurant Marketing Tips that will help you get more customers quicker than you thought possible, go to http://ontopinternetmarketing.com/restaurant-marketing/

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Facebook Fan Pages For Restaurants

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This article was published on 2010/09/26