If you have been tormented by the frequent bans Facebook has cast on your profiles for too many posts or sending too many request and to top it all if you are facing all of the above and are a e-commerce individual looking to expand your business via social networking sites, relax. Take a deep breath. Do not get tensed as it would affect your health adversely and you would not be able to use your brain optimally. The solution to your problem is, create a Facebook fan page for your brand profile. It is quite easy to do so and moreover can be customized to reach out to those interested in your brand in a better way. Go to the accounts section in yourprofile on Facebook, select the option, and create a web page. Once you are done with that you will be asked to fill out a few essential information and you will be given the option, freedom and flexibility to design and style the look and feel of your Fan Page. Put good thought provoking content that describes your brand best. Keep the content simple in language and attractive for the viewer for whom it is intended.
Now that you know how to create a Facebook fan page, the next step is how to use your Facebook fan page to get more viewers, rather targeted audience. Obviously you would want to reach to hundred interested people globally than have a thousand people in your loyalty base who have no idea of what you are saying or do not connect to your interests.
So you need to reach out to a targeted audience and a Facebook fan page is the solution to that. When someone becomes a fan, the very word makes obvious the fact that he vouches for your service or product. So make the most use of this fact. Make as many fans as possible. Keep updating your fan page regularly with the latest happenings in your area of domain and put as many links in your posts as possible. In all you are creating a higher traffic for your website by directing your fans to your website regularly.
So create a Facebook fan page and be ahead of your competitors.