What's worse than not having a Facebook business page? Having one that sucks. You are probably not a web developer and hiring one just to create a Facebook fan page in HTML or FBML may not be feasible. The good news is that there are other options. With a simple Google search you can find resources to create an FMBL template for you or you can purchase a pre-made template to make your Facebook business page rock!
Don't just go for the cheapest or the flashiest option. Do your research and make sure the template you purchase really fits your brand, company, profession and appeals to your target market. You want to make this page a great place for your clients and potential customers to interact with you and each other. Your Facebook business page should foster a sense of community and provide multiple experiences for those in the community to participate in.
You may also find a contractor who would gladly create a custom business page for you as well as a custom twitter page for very little. There are many web designers who only work on a contracting basis and they already have some great design to choose from and customize the look and feel for your business or personal brand.
So what makes a good FBML page? Well, in short, the more interactive and representative of your brand, the better. But as a warning, don't offer all of your products or information in on space. Make sure you give enough information, but just enough. Typically one call to action is all that you need or want on a facebook page or landing page. In fact, if you follow the rules of creating a good landing page, you will have a great facebook page!
Make use of other facebook apps you can use on your business page. Start discussions, foster your facebook community and encourage them to take of their virtual coats and stay a while. Make the experience fun for your fans and, as with all of your efforts, give them a reason to keep coming back for more.
Leave the FBML writing and design up to the professionals. Your time is valuable and if you have limited resources this may be the best option for you. Check out some templates for your business page—the bigger your budget, the more plentiful your options. Make your business page a place where your community can grow and where they can be social with you. Make the best impression!